Series relates to Coupland’s venture into clothing design in collaboration with Roots Canada Ltd. Under the tagline “Canada Goes Electric,” Coupland designed a limited-edition clothing line as well as various leather goods which were released in stores and online in 2010. This project marked the first time that Roots partnered with an outside designer in this way.
Series includes textual records relating to the design and research of the clothing items. Also included in the series are finished production garments and leather goods, as well as items not approved for production; strikeoffs; fabric and leather samples; and finishing material such as patches, zippers, labels, and fasteners.