Identity area
Type of entity
Corporate body
Authorized form of name
University of British Columbia. Media Relations
Parallel form(s) of name
Standardized form(s) of name according to other rules
Other form(s) of name
Identifiers for corporate bodies
Description area
Dates of existence
2018-
History
In 2018 the Public Affairs Office changed its name to Media Relations. Its direct predecessors included the Information Office (1965-1985), Community Relations (1985-1994), and Public Affairs (1994-2017). Media Relations falls under the UBC Communications portfolio. UBC Communications' function is to provide expertise in brand and marketing, media relations, internal communications, marketing research, social media, photography, design and web usability. The media relations role is to communicate and promote faculty research and institutional priorities and advertise UBC as a global leader. Media Relations is also responsible for disseminating information to a broad base of print and electronic media sources for publication and presentation to the public. They act as an intermediary between news outlets and faculty experts through their website. They are also involved in responding to news that is potentially harmful to UBC's reputation.